Two presentations at the IMP conference in Bordeaux
Simone Voldrich, Bernard Calisti together with their PhD advisor Prof. Philippe Wieser have presented two papers at the last IMP conference that took place in Bordeaux on September 3-5.
The IMP Group's annual conference is the largest in the world dealing specifically with marketing and purchasing issues within a business-to-business context.
Paper References:
- S. Voldrich, Ph. Wieser (2014), «Value networks : a dynamic evaluation», IMP conference 2014, Bordeaux, September 3-5, 2014
- B. Calisti, Ch. Tucci, Ph. Wieser (2014), «Outliers and Russian Dools!», IMP conference 2014, Bordeaux, September 3-5, 2014